Rome wasn’t built in a day. A successful search engine optimization plan isn’t either. The amount of tricks out there to raise your rankings in the major search engines is seemingly limitless. This article will try to hit on some of the highlights to get you on your way to the top.

To reach the top of the search engine results page, your site needs to offer regular, fresh content. One good way to keep a stream of new content is by including a blog on your site. This will show the search engines that your site is active, and if your blog is interesting, it will naturally bring in more human traffic.

If you operate a WordPress blog, the best way to handle SEO is to grab one of the server’s many plug-in options. Instead of looking around and reading articles, you can handle everything on-site. A lot of the difficult steps of the past have been automated on a site like WordPress, so tinkering with the site a little bit, can turn you into an SEO aficionado.

To make sure every page of your site is indexed by search engines, do not use Flash in the site’s design. Flash does not allow individual pages to be linked to, which means that search engines can’t crawl them. A separate link for each page will allow all your content to be indexed and found through search engines.

If your website includes audio and video content, you should consider including detailed transcripts. When you provide transcripts, search engines understand your audio and video content and are able to add them to search results.

If you are aiming to better your effectiveness of search engine optimization, you should ensure you have a high-quality description tag to pull in the searchers to you. This tag should not be more than 30 words. You should never go higher than 100 KB on the page.

Using a specific keyword too often will actually count against you if you are trying to maximize the frequency of search hits. Search engines will be looking for keywords that are inserted in natural language. Therefore, you will have to not only use your keyword frequently, but the content must make sense.

Be sure the first sentences in the first paragraph of text on your website can also be used as a meta description tag. Some search engines may use this instead of the tag. Bad content here can be very problematic.

Keep close track of your page rank so you will get a good idea as to whether your SEO efforts are working as you planned. Try Alexa and Google toolbar to help you keep track of your numbers. Also regularly check your referrer log often so you can track where your readers are coming from.

This doesn’t even begin to cover all of the ways to increase your chances of getting to the top ranks for your chosen keywords. Start applying these tips to your internet strategies and you will start to see a difference. Effective SEO plans require constant learning and adjustments, so keep your ear to the ground and a solid hold on your strategies for success.